Reinvent Product Management Skills with Data-Driven Diplomacy
How to bridge the gap: Communication Strategies for Developers to Product Managers
3 min read
Picture this: In a bustling city, two architects set out on a quest to build most challenging skyscraper. These explorers, let’s call them Dev and PM, come from different backgrounds. Dev, with a mind buzzing with code and algorithms, is the architect of solutions. PM, with a knack for strategy and user experience, is the mapmaker who charts the course.
Their adventure begins in the heart of the city, where the tallest skyscraper houses their shared objective – creating a product that stands out amidst the skyline. Communication between them is crucial, but their languages differ. To succeed, they need more than just common advice; they need innovative strategies that will bridge their worlds.
1. Craft Compelling Technical Narratives
Instead of presenting technical needs as dull, standalone requirements, Dev spins engaging tales to highlight their importance. "Remember the time we faced the dragon of unexpected bugs because our testing framework was outdated?" Dev asks. PM nods, recalling the chaos. "Imagine if we had a shield – a new testing framework. We could have deflected those bugs effortlessly." This story not only clarifies the need but also resonates on a personal level.
2. Use Analogies and Metaphors
Dev knows that technical jargon can be like a foreign language. To bridge the gap, Dev uses vivid analogies. "Maintaining a clean codebase is like keeping a kitchen organized," Dev explains. "Just as a well-organized kitchen speeds up cooking and reduces stress, a clean codebase ensures quicker and more reliable feature development." PM, now picturing a clutter-free kitchen, grasps the concept instantly.
3. Show, Don’t Tell
Dev believes in the power of visualization. During a meeting, Dev unrolls a map – a series of diagrams and flowcharts that depict the current system and how new infrastructure will integrate seamlessly. With each visual, PM sees not just abstract ideas, but a clear path to success. These tools, like story maps, make the intangible tangible, sparking enthusiasm and understanding.
4. Develop Shared Glossaries
Miscommunication is their nemesis. To counter this, Dev and PM create a shared glossary of key terms. It’s like a secret codebook, ensuring they understand each other perfectly. When terms like "technical debt" and "user journey" arise, they refer to their glossary, aligning their interpretations and reducing misunderstandings.
5. Implement Shadowing Programs
To deepen their understanding, PM shadows Dev for a day, witnessing the challenges and workflows firsthand. PM gains insight into the intricate dance of code and development cycles. In turn, Dev shadows PM, attending user research sessions and stakeholder meetings. This mutual exposure builds empathy and trust, transforming them from mere colleagues into true allies.
6. Visualize Technical Debt
Technical debt can be as abstract as the concept of time. To make it concrete, Dev creates visual aids – debt dashboards and heat maps that highlight areas needing refactoring. These visuals, like weathered maps showing treacherous paths, make the urgency of addressing technical debt clear. PM now sees the potential pitfalls and the necessity of fortifying their product.
7. Connect Tech Metrics with Product Metrics
Dev and PM realize that aligning their goals is key. Dev demonstrates how improving load times (a technical metric) directly correlates with increased user retention and satisfaction (product metrics). "Think of it like paving a smoother road," Dev explains. "The smoother the journey, the more likely travelers are to return." PM, seeing the direct impact, appreciates the value of investing in technical resources.
As their journey progresses, Dev and PM face numerous challenges, but their innovative strategies and shared experiences help them navigate each obstacle. Through compelling narratives, relatable analogies, and clear visual aids, they build a bridge of understanding. Shadowing each other’s roles deepens their empathy, while shared glossaries and visualized metrics align their objectives.
Together, they transform their skyscraper project from a mere blueprint into a towering success. Their product not only meets but exceeds expectations, standing as a beacon of their collaboration and the innovative strategies they employed. As the sun sets over the city, Dev and PM stand side by side, gazing up at the skyscraper they've built, knowing that their journey, fueled by clear communication and mutual respect, it’s only the beginning.
LisaBriz.com
Me@lisabriz.com
Questions?
© 2016. All rights reserved.