How to build and lead product teams? My Experiences
3 min read
I've been a product manager for a long time, working with different companies and helping new startups. Over the years, I've learned a lot about building and leading strong and motivated teams. Here are some key lessons from my journey.
The Evolution of Product Management
When I started, product management wasn't something you could study in school. There were no guides or online resources. I had to learn by doing, which was tough but valuable. This hands-on experience taught me the core principles of product management.
Why Motivation Matters
A motivated team performs better in every way. High motivation leads to better performance, more people staying with the team, and higher quality products. Comparing different teams shows that the most motivated ones not only meet their goals but also inspire others to join them. As a product manager, it's your job to boost this motivation.
Understanding Motivation
Motivation can be broken down into three main areas:
Team Motivation:
1. Psychological Safety:
- Team members feel safe to take risks and admit mistakes without fear of punishment.
- This is the foundation of a high-performing team. Without it, other efforts to boost motivation will fall short.
2. Dependability:
- Team members consistently complete quality work on time.
- Clear processes and accountability are essential. If someone says they'll do something, it gets done.
3. Structure and Clarity:
- Everyone understands what success looks like for the team and individuals.
- Clear goals and roles make sure that everyone knows what is expected of them and how their work contributes to the team’s objectives.
Individual Motivation:
1. Enjoyment:
- People enjoy the work they do.
- When team members are passionate about their tasks, they bring energy and creativity to their roles.
2. Impact and Purpose:
- People value the outcome of their work.
- Connecting individual tasks to the broader mission of the team or company helps people see the importance of their contributions.
3. Growth:
- Work helps people grow and achieve future opportunities.
- Offering chances for personal and professional development keeps team members engaged and looking forward to new challenges.
Negative Factors:
1. Emotional Pressure:
- Working because of guilt or fear.
- This can lead to burnout and low morale. It’s important to address and reduce emotional stressors.
2. Economic Pressure:
- Working only for money.
- While financial incentives are important, they shouldn't be the only motivator. People need to feel valued beyond their paycheck.
3. Inertia:
- Doing work because it’s what was done before.
- This is the worst form of motivation, leading to stagnation and lack of innovation. It’s important to continually inspire and challenge your team.
Strategies for Building a Strong Team
Cultivate Psychological Safety:
- Encourage Open Dialogue: Allow team members to share their thoughts and ideas freely without fear of being judged.
- Respect Different Opinions: Valuing diverse perspectives fosters a more inclusive and innovative environment.
- Support Risk-Taking: Encourage team members to try new things and learn from mistakes without fear of negative consequences.
Establish Dependability:
- Develop Clear Processes: Create transparent workflows so everyone knows the steps involved in each product.
- Set Priorities: Make sure the team is aligned on what tasks are most important.
- Hold Team Members Accountable: Regularly review progress and address any lapses in meeting commitments.
Promote Structure and Clarity:
- Communicate Goals: Make sure everyone knows the team’s short-term and long-term objectives.
- Define Roles Clearly: Ensure each team member understands their specific responsibilities.
- Regular Updates: Keep everyone informed about changes in direction or priorities.
Boost Individual Motivation:
- Create Space for Enjoyment: Let team members work on products they are passionate about.
- Highlight Impact: Regularly share how individual contributions are making a difference.
- Support Growth: Provide opportunities for learning and development, such as training sessions or challenging products.
Lessons from My Experience
Talent is Not Everything:
Having talented people is important, but it's not enough. Teamwork, social skills, and a willingness to learn are also crucial.
Creating the Right Environment:
The physical and cultural environment is key to team performance. Fixing issues like office setup and creating a supportive atmosphere is essential.
Leading by Example:
As a leader, your actions set the tone. Handling stress, conflict, and daily interactions positively is important.
Structured Onboarding and Clear Values:
Set clear team values and expectations from the start. This keeps everyone aligned with the core values, promoting a supportive culture.
Handling Conflict and Feedback:
Manage conflict effectively and provide constructive feedback. Creating a safe space for open dialogue builds stronger relationships.
Continuous Improvement and Adaptability:
Regular feedback sessions help identify areas for improvement. Emphasizing growth and encouraging experimentation keeps the team dynamic.
Building and leading great product teams require a mix of planning, emotional intelligence, and flexibility. By focusing on creating a supportive environment, leading by example, and fostering open communication, you can build a team that excels in their roles and enjoys working together. My experiences show the importance of seeing team members as individuals and always striving for improvement in both personal and professional areas.
LisaBriz.com
Me@lisabriz.com
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